Marketing strategy. Vol. 1, Marketing strategy's conceptual fundations : market orientation, the cornerstone of strategic marketing thought /

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    Marketing strategy.Vol. 1,Marketing strategy's conceptual fundations : market orientation, the cornerstone of strategic marketing thought / ed. by John W. Cadogan.
    London [etc.] : Sage, 2009. LIV, 350 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84860-117-8

   
T.17755        UKD: 339.138=111