Clow, Kenneth E.

    Marketing management : a customer-oriented approach / Kenneth E. Clow, Donald Baack.
    Thousand Oaks [etc.] : SAGE, cop. 2010. XXVIII, 537 s. : err., il. ; 28 cm.
    ISBN 978-1-4129-6312-1

   
T.17753        UKD: 339.138:005]=111