Key concepts in marketing /
Opis
Blythe, Jim ((1951- ).)
Key concepts in marketing / Jim Blythe.
London [i pozostałe] : SAGE Publications, 2009.
IX, [1], 219 stron : ilustracje ; 21 cm.
(SAGE Key Concepts)
(SAGE Key Concepts)
ISBN 978-1-84787-498-6 ISBN 978-1-84787-499-3
Marketing.
T.17733
UKD: 339.138=111