Weinreich, Nedra Kline.

    Hands-on social marketing : a step-by-step guide to designing change for good / Nedra Kline Weinreich. 2nd ed.

    Los Angeles : Sage Publications, cop. 2011. XIV, 309 s. : il. ; 28 cm.
    ISBN 978-1-4129-5369-6


Marketing

   
T.17648        UKD: 339.138:339.17/.18](07)=111