Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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Bearden, William O. ((1945- ).)

    Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. Third edition.

    Los Angeles ;London ;New Delhi ;Singapore ;Washington DC : SAGE, copyright © 2011. XIV, 603 strony : ilustracje ; 29 cm.
    ISBN 978-1-4129-8018-0


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T.17645        UKD: 339.138:366](07)=111