Essential of marketing research : putting research into practice /

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Clow, Kenneth E.

    Essential of marketing research : putting research into practice / Kenneth E. Clow, Karen E. James.
    Los Angeles [etc.] : SAGE, cop. 2014. XXII, 496 s. : il. ; 26 cm.
    ISBN 978-1-4129-9130-8

   
T.17568        UKD: 303:339.138](075.8)=111