Customer in the boardroom? : crafting customer-based business strategy /

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Bijapurkar, Rama.

    Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar.
    New Delhi : SAGE Response, 2012. XXII, 232 s. : il. ; 25 cm.
    ISBN 978-81-321-0635-7

   
T.17478        UKD: 658.1/.5:005.2:005.34:366]=111