East, Robert ((1940- ).)

    Consumer behaviour : applications in marketing / by Robert East, Malcolm Wright and Marc Vanhuele. 2nd ed.

    London : SAGE Publications, 2013. X, [2], 337 s. : il. ; 25 cm.
    ISBN 978-1-4462-1122-9     ISBN 978-1-4462-1123-6


Postawy konsumentów.

   
T.17453        UKD: 366.1:339.138]=111