Consumer behavior and culture : consequences for global marketing and advertising /

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Mooij, Marieke K. de ((1943- ).)

    Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij. 2nd ed.

    Los Angeles [etc.] : Sage, cop. 2011. XV, [1], 403 s. : il. ; 24 cm.
    ISBN 978-1-4129-7990-0


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T.17451        UKD: 366.1:316.32:159.947:339.138]=111