Strategic management of innovation and design /

Opis

Le Masson, Pascal.

    Strategic management of innovation and design / Pascal Le Masson, Benoit Weil, Armand Hatchuel ; foreword by Paul Rivier and Marc Maurer ; afterword by Jacques Lacambre and Dominique Levent ; translated from "Les processus d’innovation" by Alison Bissery and adapted by the authors. Reprinted.

    Cambridge : Cambridge University Press, 2012. XXXIV, 450 s. : il. ; 25 cm.
    ISBN 978-0-521-76877-1 Hardback     ISBN 978-0-521-18243-0 Paperback

   
T.16767        UKD: 658.1/.5:005.2:005.342:7.05]=111