Strategic customer management : integrating relationship marketing and CRM /

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Payne, Adrian.

    Strategic customer management : integrating relationship marketing and CRM / Adrian Payne, Pennie Frow.
    Cambridge, UK ;New York : Cambridge University Press, 2013. XVI, 529 s. : il. ; 25 cm.
    ISBN 978-1-107-01496-1     ISBN 978-1-107-64922-4


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T.16765        UKD: 339.138:339.17/.18:658.1/.5:005.2:658.8]=111