Principles and practice of social marketing : an international perspective /

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Donovan, Robert J. ((1944- ).)

    Principles and practice of social marketing : an international perspective / Rob Donovan and Nadine Henley.
    Cambridge [etc.] : Cambridge University Press, 2010. XIX, 504 s. : il. ; 25 cm.
    ISBN 978-0-521-19450-1     ISBN 978-0-521-16737-6


Marketing społeczny.

   
T.16737        UKD: 339.138:304]=111