Service business development : strategies for value creation in manufacturing firms /

Opis

Fischer, Thomas ((1959- ).)

    Service business development : strategies for value creation in manufacturing firms / Thomas Fischer, Heiko Gebauer and Elgar Fleisch.
    Cambridge : Cambridge University Press, 2012. XX, 298 s. : il. ; 23 cm.
   
Bibliogr. s. 286-295. Indeks.

    ISBN 978-1-107-02245-4

   
T.17872        UKD: 658.1/.5:005.2:658.818:658.6]=111