Strategic marketing in tourism services / ed. by Rodoula H. Tsiotsou, Ronald E. Goldsmith.
    Bingley : Emerald Group Publishing, 2012. XL, 377 s. : il. ; 26 cm.
    ISBN 978-1-78052-070-4


Marketing turystyczny.
Planowanie strategiczne.

   
T.16514        UKD: 338.486:339.138:658.1/.5::338.46]=111