Special issue : toward a better understanding of the role of value in markets and marketing /

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    Special issue : toward a better understanding of the role of value in markets and marketing / ed. by Stephen L. Vargo, Robert F. Lusch.
    Bingley : Emerald, 2012. XV, 252 s. : il. ; 24 cm.
    (Review of Marketing Research, ISSN 1548-6435 ; vol. 9)
    (Review of Marketing Research ISSN 1548-6435 vol. 9)
   
Na okł.: Emerald Books.

    ISBN 978-1-78052-912-7

   
T.16512        UKD: 339.138:330.13]=111