Review of marketing research : special issue - marketing legends /
Opis
Review of marketing research : special issue - marketing legends / ed. by Naresh K. Malhotra.
Bingley : Emerald Group Publishing, 2011.
XIX, [1], 351 s. : il. ; 24 cm.
(Review of Marketing Research, ISSN 1548-6435 ; vol. 8)
(Review of Marketing Research ISSN 1548-6435 vol. 8)
U góry okł.: "EmeraldBooks".
ISBN 978-0-85724-897-8
Badania marketingowe.
T.16506
UKD: 339.138=111