Interdisciplinary approaches to product design, innovation, & branding in international marketing /

  1. Home
  2. Szczegóły

Opis

    Interdisciplinary approaches to product design, innovation, & branding in international marketing / ed. by K. Scott Swan, Shaoming Zou.
    Bingley, U.K. : Emerald, 2012. XX, 339 s. : il. ; 24 cm.
    (Advances in International Marketing, ISSN 1474-7979 ; vol. 23)
    (Advances in International Marketing ISSN 1474-7979 vol. 23)
    ISBN 978-1-78190-016-1

   
T.16404        UKD: 005.342:005.336:005.8:339.138]=111