Measurement and research methods in international marketing /

  1. Home
  2. Szczegóły

Opis

    Measurement and research methods in international marketing / ed. by Marko Sarstedt, Manfred Schwaiger, Charles R. Taylor.
    Bingley : Emerald, 2011. XI, 239 s. : il. ; 24 cm.
    (Advances in International Marketing, ISSN 1474-7979 ; vol. 22)
    (Advances in International Marketing ISSN 1474-7979 vol. 22)
    ISBN 978-1-78052-094-0


Badania ilościowe.
Badania marketingowe
Marketing

   
T.16428        UKD: 339.138=111