Business-to-business marketing management : strategies, cases and solutions /

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    Business-to-business marketing management : strategies, cases and solutions / edited by Mark S. Glynn, Arch G. Woodside.
    Bingley : Emerald, 2012. XIV, 355 stron : ilustracje ; 24 cm.
    (Advances in Business Marketing & Purchasing, ISSN 1069-0964 ; Vol. 18)
    (Advances in Business Marketing & Purchasing ISSN 1069-0964 Vol. 18)
    ISBN 978-1-78052-576-1


Marketing

   
T.16331        UKD: 339.138:339.3:004.738.5]=111