Business-to-business brand management : theory, research and executive case study exercises /

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    Business-to-business brand management : theory, research and executive case study exercises / ed. by Mark S. Glynn, Arch G. Woodside.
    Bingley : Emerald, 2009. XI, 489 s. : il. ; 23 cm.
    (Advances in Business Marketing and Purchasing, ISSN 1069-0964 ; vol. 15)
    (Advances in Business Marketing & Purchasing ISSN 1069-0964 vol. 15)
    ISBN 978-1-84855-670-6

   
T.16330        UKD: 005.336:339.166.5:339.3:004.738.5]=111