Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison [et al]. 2nd ed.

    Los Angeles [etc.] : SAGE, cop. 2012. XV, 218 s. : il. ; 23 cm.
    ISBN 978-1-4129-8724-0

   
T.16242        UKD: 303.4/.8:659.1]=111