McQuarrie, Edward F.

    The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. 3rd ed.

    Thousand Oaks [etc.] : SAGE, cop. 2012. XVIII, 253 s. : il. ; 23 cm.
    ISBN 978-1-4129-9174-2 (pbk.: acid-free paper)     ISBN 978-1-4129-9173-5 (hardcover: acid-free paper)

   
T.16151        UKD: 339.138=111