Strategic brand management for B2B markets : a road map for organizational transformation /

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Sarin, Sharad.

    Strategic brand management for B2B markets : a road map for organizational transformation / Sharad Sarin. 5th print.

    New Delhi [etc.] : SAGE, 2013. XIX, 262 s. : il. ; 21 cm.
    ISBN 978-81-321-0522-0 (PB)

   
T.16118        UKD: 003.6:339.166.5:005.6]=111