Social marketing to protect the environment : what works /
Opis
Social marketing to protect the environment : what works / Doug McKenzie-Mohr [et al.].
Thousand Oaks [etc.] : SAGE, cop. 2012.
XIV, 237 s. : il. ; 26 cm.
ISBN 978-1-4129-9129-2
Marketing społeczny.
Marketing zielony.
T.16095
UKD: 339.138:330.162:502.13/.14]=111