Social marketing to protect the environment : what works /

Opis

    Social marketing to protect the environment : what works / Doug McKenzie-Mohr [et al.].
    Thousand Oaks [etc.] : SAGE, cop. 2012. XIV, 237 s. : il. ; 26 cm.
    ISBN 978-1-4129-9129-2


Marketing społeczny.
Marketing zielony.

   
T.16095        UKD: 339.138:330.162:502.13/.14]=111