Social marketing casebook /
Opis
French, Jeff.
Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds.
London [etc.] : SAGE, 2011.
VI, 270 s. : il. ; 24 cm.
ISBN 978-0-85702-543-2 ISBN 978-0-85702-544-9 (pbk)
T.16094
UKD: 339.138:330.162:304]=111