Service marketing. Vol. 4, Towards a unifying marketing approach through service /

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    Service marketing.Vol. 4,Towards a unifying marketing approach through service / ed. by Steve Baron.
    London [etc.] : SAGE, 2010. VI, 435 s. : il. ; 24 cm.
    (SAGE Library in Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84920-574-0 (ser of four volumes)

   
T.16082        UKD: 339.138:658.818]=111