Cases in marketing management / ed. by Kenneth E. Clow, Donald Baack.
    Thousand Oaks [etc.] : Sage, cop. 2012. IX, 523, [22] s. : il. ; 24 cm.
   
Na okł.: IVEY. Richard Ivey School of Business, The University of Western Ontario.

    ISBN 978-1-4129-9603-7

   
T.15972        UKD: 339.138:005]=111