Relationship marketing : a consumer experience approach /
Opis
Baron, Steve.
Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
London [etc.] : SAGE, 2010.
VIII, 202 s. : il. ; 25 cm.
(Advanced Marketing Series)
(Advanced Marketing Series - SAGE)
ISBN 978-1-4129-3121-2 ISBN 978-1-4129-3122-9
Marketing relacyjny
T.15933
UKD: 339.138:366:316.334.2]=111