Relationship marketing : a consumer experience approach /

Opis

Baron, Steve.

    Relationship marketing : a consumer experience approach / Steve Baron, Tony Conway, Gary Warnaby.
    London [etc.] : SAGE, 2010. VIII, 202 s. : il. ; 25 cm.
    (Advanced Marketing Series)
    (Advanced Marketing Series - SAGE)
    ISBN 978-1-4129-3121-2     ISBN 978-1-4129-3122-9


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