New product and services development. Vol. 4, Launching new products and services : marketing innovation effectively /

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    New product and services development.Vol. 4,Launching new products and services : marketing innovation effectively / ed. by Hubert Gatignon.
    London [etc.] : SAGE, 2011. VI, 395 s. : il. ; 24 cm.
    (SAGE Library in Business & Management)
    (SAGE Library in Business and Management)
    ISBN 978-0-85702-053-6 (set of four volumes)

   
T.15988        UKD: 339.138:658.6:338.46]=111