New products and services development .Vol. 2,Orienting the firm for promoting innovations : establishing a culture of innovations / ed. by Hubert Gatignon.
    London [etc.] : SAGE, 2011. VI, 421 s. : il. ; 24 cm.
    (SAGE Library in Business & Management)
    (SAGE Library in Business and Management)
    ISBN 978-0-85702-053-6 (set of four volumes)

   
T.15986        UKD: 316.422:658.6:338.46]=111