New products and services development. Vol. 1, Innovating new products and services : the dimensions of innovations /

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    New products and services development.Vol. 1,Innovating new products and services : the dimensions of innovations / ed. by Hubert Gatignon.
    London [etc.] : SAGE, 2011. LVI, 357 s. : il. ; 24 cm.
    (SAGE Library in Business & Management)
    (SAGE Library in Business and Management)
    ISBN 978-0-85702-053-6 (set of four volumes)

   
T.15985        UKD: 658.6:338.46]=111