Nontraditional media in marketing and advertising /

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Blakeman, Robyn.

    Nontraditional media in marketing and advertising / Robyn Blakeman.
    Thousand Oaks [etc.] : SAGE, cop. 2014. VII, 255 s. : il. ; 23 cm.
    ISBN 978-1-4129-9761-4 (pbk. : alk. paper)

   
T.15990        UKD: 339.138:659.1:659.3]=111