Business-to-business marketing. Vol. 4, B2B marketing programmes /

Opis

    Business-to-business marketing.Vol. 4,B2B marketing programmes / ed. by Nick Ellis, Mark Tadajewski and Andrew Pressey.
    London [etc.] : SAGE Publications, cop. 2011. VI, 424 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84920-546-7


Komunikacja marketingowa.
Marketing przemysłowy

   
T.15954        UKD: 339.138=111