Business-to-business marketing. Vol. 4, B2B marketing programmes /
Opis
Business-to-business marketing.Vol. 4,B2B marketing programmes / ed. by Nick Ellis, Mark Tadajewski and Andrew Pressey.
London [etc.] : SAGE Publications, cop. 2011.
VI, 424 s. : il. ; 24 cm.
(SAGE Library of Marketing)
(SAGE Library of Marketing)
ISBN 978-1-84920-546-7
Komunikacja marketingowa.
Marketing przemysłowy
T.15954
UKD: 339.138=111