Business-to-business marketing. Vol. 3, Industrial networks and B2B marketing strategy /

  1. Home
  2. Szczegóły

Opis

    Business-to-business marketing.Vol. 3,Industrial networks and B2B marketing strategy / ed. by Nick Ellis, Mark Tadajewski and Andrew Pressey.
    London [etc.] : SAGE Publications, cop. 2011. VI, 429 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84920-546-7


Marketing przemysłowy.
Marketing relacyjny.
Marketing strategiczny.
Segmentacja rynku.

   
T.15953        UKD: 339.138=111