Branding demystified : plans to payoffs /

Opis

Verma, Harsh V.

    Branding demystified : plans to payoffs / Harsh V. Verma.
    New Delhi : Response Books, 2010. XIII, 247 s. : il. ; 21 cm.
    ISBN 978-81-321-0234-2 (PB)

   
T.15943        UKD: 339.138:339.166.5]=111