Pricing strategies : a marketing approach /
Opis
Schindler, Robert M.
Pricing strategies : a marketing approach / Robert M. Schindler.
Thousand Oaks [etc.] : SAGE, cop. 2012.
XVII, 391 s. : il. ; 24 cm.
ISBN 978-1-4129-6474-6 (hardback)
T.15885
UKD: 338.5:339.138]=111