Political marketing. Vol. 2, The political marketing mix: strategy and implementation /

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    Political marketing.Vol. 2,The political marketing mix: strategy and implementation / ed. by Paul R. Baines.
    London [etc.] : SAGE, 2011. VI, 401 s. : il. ; 24 cm.
    (SAGE Library in Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-84920-784-3 (set of three volumes)

   
T.15876        UKD: 32.019.5=111