Political marketing : theory and concepts /

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Ormrod, Robert P. ((1975- ).)

    Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
    London [etc.] : SAGE, 2013. X, 209 s. : il. ; 24 cm.
    (AMS-Advanced Marketing Series)
    (Advanced Marketing Series - SAGE)
    ISBN 978-0-85702-581-4     ISBN 978-0-85702-580-7


Marketing polityczny.

   
T.15874        UKD: 32.019.5=111