Air wars : television advertising in election campaigns 1952-2012 /

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West, Darrell M. ((1954- ).)

    Air wars : television advertising in election campaigns 1952-2012 / Darrell M. West. 6th ed.

    Thousand Oaks [etc.] : SAGE, cop. 2014. XVIII, 205 s. : il. ; 23 cm.
    ISBN 978-1-4522-3991-0 (pbk.: alk. paper)

   
T.15844        UKD: 32.019.5:324](73)"1952/2012"=111