Advertising creative : strategy, copy, design /

Opis

Altstiel, Tom.

    Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow. 3rd ed.

    Thousand Oaks [etc.] : SAGE, cop. 2013. XXII, 420 s. : il. ; 28 cm.
    ISBN 978-1-4522-0363-8 (pbk.)

   
T.15842        UKD: 659.1=111