Advertising creative : strategy, copy, design /
Opis
Altstiel, Tom.
Advertising creative : strategy, copy, design / Tom Altstiel, Jean Grow.
3rd ed.
Thousand Oaks [etc.] : SAGE, cop. 2013.
XXII, 420 s. : il. ; 28 cm.
ISBN 978-1-4522-0363-8 (pbk.)
T.15842
UKD: 659.1=111