Advertising and promotion : an integrated marketing communications approach /

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Hackley, Chris.

    Advertising and promotion : an integrated marketing communications approach / Chris Hackley. 2nd ed., repr.

    London [etc.] : SAGE, 2013. XII, 333 s. : il. ; 23 cm.
    ISBN 978-1-84920-145-2     ISBN 978-1-84920-146-9 (pbk)

   
T.15841        UKD: 659.1=111