Advertising.Vol.3,Advertising science / ed. by Chris Hackley.
    London [etc.] : SAGE, 2010. X, 425 s. : il. ; 24 cm.
    (SAGE Library in Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-4129-3429-9 (set of three volumes)

   
T.15840        UKD: 659.1=111