Ad critique : how to deconstruct ads in order to build better advertising /

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Tag, Nancy R.

    Ad critique : how to deconstruct ads in order to build better advertising / Nancy R. Tag.
    Thousand Oaks [etc.] : SAGE, cop. 2012. XIV, 199 s. : il. ; 23 cm.
    ISBN 978-1-4129-8053-1 (pbk.)

   
T.15836        UKD: 659.1=111