Unrelenting innovation : how to build a culture for market dominance /

Opis

Tellis, Gerard J. ((1950- ).)

    Unrelenting innovation : how to build a culture for market dominance / Gerard J. Tellis ; [foreword by Vijay Govindarajan].
    San Francisco : Jossey-Bass, cop. 2013. XV, 332 s. : il. ; 24 cm.
    (Warren Bennis Book)
    (The Warren Bennis Signature Series)
    ISBN 978-1-118-35240-3 (cloth)     ISBN 978-1-118-42039-3 (ebk)     ISBN 978-1-118-41690-7 (ebk)     ISBN 978-1-118-43416-1 (ebk)

   
T.15577        UKD: 338.45:658.512:339.166.5:005.342]=111