The public relations strategic toolkit : an essential guide to successful public relations practice /

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Theaker, Alison.

    The public relations strategic toolkit : an essential guide to successful public relations practice / Alison Theaker and Heather Yaxley.
    London : Routledge, 2013. XIV, 386 s. : il. ; 25 cm.
    ISBN 978-0-415-67648-9 (pbk)     ISBN 978-0-415-67647-2 (hbk)     ISBN 978-0-203-14365-0 (ebk)

   
T.15552        UKD: 659.4:659.23](07)=111