The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing /

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Safko, Lon.

    The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing / Lon Safko.
    New York : McGraw-Hill, cop. 2013. XXI, 265 s. : il. ; 23 cm.
    ISBN 978-0-07-180113-3     ISBN 0-07-180113-8 (MHID)     ISBN 978-0-07-180114-0 (e-ISBN)     ISBN 0-07-180114-6 (e-MHID)

   
T.15517        UKD: 339.138:004.738.5:316.77]=111