The Oxford handbook of strategic sales and sales management /

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    The Oxford handbook of strategic sales and sales management / ed. by David W. Cravens, Kenneth Le Meunier-FitzHugh and Nigel F. Piercy. 1st publ. in paperback.

    Oxford ;New York : Oxford University Press, 2012. XXI, [1], 637 s. : il. ; 25 cm.
    ISBN 978-0-19-956945-8     ISBN 978-0-19-966461-0


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T.15542        UKD: 658.8:658.811](075.8)=111