Social marketing. Vol. 1, Conceptual frameworks and common ground /

Opis

    Social marketing.Vol. 1,Conceptual frameworks and common ground / ed. by R. Craig Lefebvre.
    Los Angeles [etc.] : SAGE, 2013. XLV, [1], 405 s. : il. ; 24 cm.
    (SAGE Library of Marketing)
    (SAGE Library of Marketing)
    ISBN 978-1-4462-5311-3


Marketing społeczny.

   
T.15462   
TM.10923        UKD: 339.138:659:304:364-7](07)=111