Social marketing. Vol. 1, Conceptual frameworks and common ground /
Opis
Social marketing.Vol. 1,Conceptual frameworks and common ground / ed. by R. Craig Lefebvre.
Los Angeles [etc.] : SAGE, 2013.
XLV, [1], 405 s. : il. ; 24 cm.
(SAGE Library of Marketing)
(SAGE Library of Marketing)
ISBN 978-1-4462-5311-3
Marketing społeczny.
T.15462
TM.10923
UKD: 339.138:659:304:364-7](07)=111