Jobber, David ((1947- ).)

    Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. 7th ed.

    London [etc.] : McGraw-Hill Higher Education, cop. 2013. XXXV, 885 s. : il. ; 27 cm.
   
Na okł.: "The ultimate learning resource".

    ISBN 978-007714000-7     ISBN 0077140001


Marketing.

   
T.15436        UKD: 339.138=111