Barden, Phil.

    Decoded : the science behind why we buy / Phil Barden ; forew. by Rory Sutherland. [Repr. with corrections]

    Chichester : Wiley, 2013. XVIII, 270 s. : il. ; 24 cm.
    ISBN 978-1-118-34560-3 (hardback)     ISBN 978-1-118-34558-0 (epdf)     ISBN 978-1-118-34557-3 (emobi)     ISBN 978-1-118-34559-7 (epub)

   
T.15296        UKD: 339.138:366.1:159.9]=111